Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? in Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Choi, Y. K., Seo, Y., & Wagner, U. (2017). Effective luxury brand advertising for social media: message arguments, social ties, and culture. in Proceedings of the 2017 Global Fashion Management Conference (S. 85).
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