Aktuelles

Publikationen

Glaser, M., & Reisinger, H. (2019). Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. in Proceedings for the 48th EMAC Conference 2019, Hamburg

Teslyuk, V., Denysyuk, P., Kryvinska, N., Beregovska, K., & Teslyuk, T. (2019). Neural controller for smart house security subsystem. Procedia Computer Science, 160, 394-401. https://doi.org/10.1016/j.procs.2019.11.075

Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. (2019). Possession attachment towards global brands: The "World of Barbie" shaping the mindset of young Indian girls. in 2019 Global Fashion Management Conference at Paris Proceedings (S. 770-776)