Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Beitrag in Academy of Marketing Science World Marketing Congress 2019, Edinburgh, Großbritannien / Vereinigtes Königreich.
Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. in 2019 EMAC Regional Conference Proceedings
Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. in Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business
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