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18.11.2019
15.06.2020
Publikationen
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Langebraun, N., Cornelissen, J., Gibbert, M., Plakoyiannaki, E., & Hoorani, B. H. (2023). A Servant of Many Masters: Unpacking the Theorising Diversity of the Single Case Study. in Proceedings of the 37th British Academy of Management (BAM) Conference
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
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