Aktuelles

Publikationen

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. Beitrag in Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich.

Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. in Proceedings of the 8th European Marketing Academy Regional Conference

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.