Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. in 2019 EMAC Regional Conference Proceedings
Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. in Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business
Michaelidou, N., Micevski, M., Kadić-Maglajlić, S., Budhathoki, T., & Sarkar, S. (2019). Does Non-Profit Brand Image Mean the Same Across Cultures? An Exploratory Evaluation of Non-Profit Brand Image in Three Countries. International Marketing Review, 36(6), 979-995. https://doi.org/10.1108/IMR-10-2018-0284
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