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18.11.2019
15.06.2020
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Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in S. Markovic, C. Sancha, & A. Lindgreen (Hrsg.), Handbook of Sustainability-Driven Strategy in Practice (S. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Beitrag in European International Business Association Conference, Madrid, Spanien. https://eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
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