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18.11.2019
15.06.2020
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Halkias, G., & Kokkinaki, F. (2017). Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising. International Journal of Advertising , 36(3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Bachner, K., & Wagner, U. (2017). Shoppers' nonverbal behaviors as a cue for their shopping orientation. in Proceedings of the 8th EMAC CEE Regional Conference
Strauss, C., & Kryvinska, N. (2017). Smart Logistics and Supply Chain Management: an Indicator-driven Literature Analysis. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=sigbd2017
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