Aktuelles
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18.11.2019
15.06.2020
Publikationen
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Wagner, U. (2018). Foreword. in Marketing to the Global Consumer: Conference Proceedings of the 13th SIMSR Global Marketing Conference Board
Wagner, U., & Hildebrandt, L. (2018). Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects. Marketing ZFP - Journal of Research and Management, 40(4), 5-16. https://doi.org/10.15358/0344-1369-2018-4-5
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? in Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
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