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18.11.2019
15.06.2020
Publikationen
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Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. in Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. in Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. in Proceedings of the 2016 Global Marketing Conference
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