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18.11.2019
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Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. in Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (S. 56-66). Springer. https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 6th International Conference on Contemporary Marketing Issues, Athen, Griechenland.
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