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18.11.2019
15.06.2020
Publikationen
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Stavraki, G., Plakoyiannaki, E., & Anninou, I. (2017). From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Kampouri, K., & Plakoyiannaki, E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051
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