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18.11.2019
15.06.2020
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Kadić-Maglajlić, S., Boso, N., & Micevski, M. (2018). How Internal Marketing Drive Customer Satisfaction in Matured and Maturing European Markets? Journal of Business Research, 86(May), 291-299. https://doi.org/10.1016/j.jbusres.2017.09.024
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Beitrag in 45th Academy of International Business Conference, Birmingham, Großbritannien / Vereinigtes Königreich.
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