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18.11.2019
15.06.2020
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Debellis, F., Rondi, E., Plakoyiannaki, E., & De Massis, A. (2021). Riding the waves of family firm internationalization: A systematic literature review, integrative framework, and research agenda. Journal of World Business, 56(1), Artikel 101144. https://doi.org/10.1016/j.jwb.2020.101144
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2021). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research, 124, 770-779. https://doi.org/10.1016/j.jbusres.2019.03.017
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2021). The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. Beitrag in International Marketing Trends Conference 2021, Venice, Italien.
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