Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Beitrag in American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Griechenland.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. in Academy of International Business (AIB) Annual Meeting
Zeige Ergebnisse 346 - 348 von 564