Aktuelles
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Forschung
18.11.2019
15.06.2020
Publikationen
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Steiner, E., & Wagner, U. (2017). Amodal, sensory information on product packages: Effects for different categories of packaged food products. in Proceedings of the 8th EMAC CEE Regional Conference
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference
Zeige Ergebnisse 379 - 381 von 563