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18.11.2019
15.06.2020
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Plakoyiannaki, E., & Stavraki, G. (2018). Collage Visual Data: Pathways to Data Analysis. in C. Cassell, A. L. Cunliffe, & G. Grandy (Hrsg.), The SAGE Handbook of Qualitative Business and Management Research Methods (S. 313-328). Sage Publications Ltd.. https://doi.org/10.4135/9781526430236.n19, https://doi.org/10.4135/9781526430236
Pauser, S., & Wagner, U. (2018). Communication without content: Can we predict sales effectiveness based on the sellers' nonverbal behaviors without recording any conversational content. in Conference Proceedings of the Global Sales Science Institute
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4
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