Aktuelles

Publikationen

Kampouri, K., & Plakoyiannaki, E. (2021). Entry Modes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. in Palgrave Handbook on Family Firm Internationalization

Wagner, U., & Hildebrandt, L. (2021). Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum. in W. Matiaske, & D. Sadowski (Hrsg.), Ideengeschichte der BWL II: Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management SpringerGabler.

Boric, S., & Strauss, C. (2021). Exploiting Heterogenous Web Data – A Systematic Approach on the Example of Nintendo Switch Games. in iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (S. 69-73). Association for Computing Machinery (ACM). https://doi.org/10.1145/3487664.3487674