Assoz. Prof. Dr. Georgios Halkias (University of Vienna & TUM School of Management) received the Outstanding Paper Award in the 2020 Emerald Literati Awards for his article “Global and local brand stereotypes: Formation, content transfer, and impact” published in the International Marketing Review!
The paper is jointly authored with Dr. Bill Davvetas (Leeds University Business School) who received his PhD from the University of Vienna, under the supervision of Professor A. Diamantopoulos.
We warmly congratulate both for this achievement!
(More information can be found here.)
