How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries

Autor(en)

Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Ziva Kolbl

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502020 Marktforschung

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/how-does-brand-globalness-and-localness-influence-consumer-perceptions-of-value-and-risk-testing-a-mediating-model-in-three-countries(fa570368-9fd9-484c-ade2-37ce5aa1fc1b).html