Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices

Autor(en)

Vasileios Davvetas, Christina Sichtmann, Adamantios Diamantopoulos

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2015

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/can-global-brands-charge-price-premiums-investigating-the-effects-of-perceived-brand-globalness-on-consumers-reservation-prices(f198eaf6-6d05-451d-9fc9-292e6be8cdbe).html