The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries
- Autor(en)
- Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- University of Sarajevo
- Publikationsdatum
- 2018
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre, 502020 Marktforschung
- Schlagwörter
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/the-mediating-roles-of-perceived-value-and-risk-on-global-brand-purchase-evidence-from-two-european-countries(e8957fd4-4ba9-4e21-a3d3-94424c67a0fd).html