Reward-based Crowdfunding: successful signaling from an entrepreneur

Autor(en)

Lisa Posch, Andreas Mladenow, Christine Strauss

Abstrakt

This paper examines the impact of signaling in reward-based crowdfunding systems from the project initiators’ perspective. In order to reduce the information gap between the project initiator and the crowd, different signals can be applied in order to increase the project success. The paper identifies opportunities and challenges of reward-based crowdfunding systems. As the major advantages of reward-based crowdfunding factors such as the low costs in terms of communication, search as well as transaction costs, could be identified.

Organisation(en)

Fakultät für Wirtschaftswissenschaften, Institut für Marketing und International Business

Journal

CEUR Workshop Proceedings

Band

3171

Seiten

999-1014

Anzahl der Seiten

16

ISSN

1613-0073

Publikationsdatum

2022

Peer-reviewed

Ja

ÖFOS 2012

502054 Entrepreneurship, 502050 Wirtschaftsinformatik

Schlagwörter

ASJC Scopus Sachgebiete

Computer Science(all)

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/rewardbased-crowdfunding-successful-signaling-from-an-entrepreneur(e75a6ba4-5d01-4bdc-8815-cf730adf601e).html