A snapshot of different issues on marketing in emerging economies: Editorial to the special section
- Autor(en)
- Udo Wagner, Maja Szymura-Tyc
- Abstrakt
The special section contains articles based on selected papers presented during the 5th and 6th EMAC Regional Conference. The topic of both conferences focused on emerging markets in Central and Eastern Europe. Universities in Katowice, Poland, and Vienna, Austria, hosted the conferences in 2014 and 2015. Following the double-blind review process, the best 13 articles (selected from conference submissions) qualified for publication in this special section. The contributions cover a broad range of different topics, yet empirical data analyzed originate mostly from Central European countries. To provide a framework, the guest editors divided the papers into the following groups: international marketing, emerging markets, innovation, pricing, sales management, and corporate social responsibility.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- University of Economics in Katowice
- Journal
- Journal of Business Research
- Band
- 69
- Seiten
- 3617-3620
- Anzahl der Seiten
- 4
- ISSN
- 0148-2963
- DOI
- https://doi.org/10.1016/j.jbusres.2016.03.021
- Publikationsdatum
- 09-2016
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502020 Marktforschung, 502019 Marketing
- Schlagwörter
- ASJC Scopus Sachgebiete
- Marketing
- Sustainable Development Goals
- SDG 12 – Nachhaltige/r Konsum und Produktion
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/e52ad880-cf95-4227-9abc-4a1620a7fff9