Made for You: The Effect of Consumer Identification on Consumer Preference

Autor(en)

Sarah Lim, Stijn M. J. van Osselaer, Christoph Fuchs, Martin Schreier

Abstrakt

This research examines how knowing that consumers’ names are identified to producers can change consumers’ evaluations of products and producers. We show that consumers’ preferences shift toward a product when that product’s producer knows their names, and this effect is driven by a sense of de-objectification.

Organisation(en)

Externe Organisation(en)

Cornell University, Technische Universität München, Wirtschaftsuniversität Wien (WU)

Journal

ACR North American Advances

Band

3

Seiten

13-17

Publikationsdatum

2016

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/c7755d3e-e399-4de4-baff-7fd007a45df7