How best to market a crowdsourced product?

Autor(en)

Christoph Fuchs

Abstrakt

In the old days, companies developed products for their customers. The idea that the customer would have any role in the process beyond expressing a particular colour or flavour preference seemed unthinkable. Henry Ford supposedly said that if he had asked people what they wanted, they would have said, a faster horse. Today, more and more companies have concluded that Ford was too pessimistic and that customers actually have a lot of imagination.

Organisation(en)

Externe Organisation(en)

Technische Universität München

Journal

RSM Discovery-Management Knowledge

Band

29

Seiten

15-17

Anzahl der Seiten

3

Publikationsdatum

01-2017

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/c35d7cce-348f-4b75-8eed-fe18d150195c