Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information
- Autor(en)
- Elisabeth Steiner, Udo Wagner
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Fachhochschule Wiener Neustadt
- Publikationsdatum
- 2019
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502019 Marketing
- Schlagwörter
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/c2bec103-6f5c-4d63-bb89-fa70c71d35a4