The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding

Autor(en)

Olivier Reimann, Udo Wagner, Heribert Reisinger

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/the-effect-of-multiple-endorsements-differences-between-celebrity-endorsement-and-celebrity-cobranding(bdad3727-e1dc-448a-a1ca-2abe430fcca8).html