Envisioning consumers

Autor(en)

Russell W. Belk, Marylouise Caldwell, Timothy M. Devinney, Giana M. Eckhardt, Paul Henry, Robert Kozinets, Emmanuella Plakoyiannaki

Abstrakt

Based on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one of the most difficult issues facing videographic researchers and that this is an area in need of significant developments to help the field progress. Finally, we envision what the future of videography might look like and consider the implications of new forms of videographies.

Organisation(en)

Externe Organisation(en)

York University, The University of Sydney, University of Leeds, University of London, University of Southern California

Journal

Journal of Marketing Management

Band

34

Seiten

432-458

Anzahl der Seiten

27

ISSN

0267-257X

DOI

https://doi.org/10.1080/0267257X.2017.1377754

Publikationsdatum

03-2018

Peer-reviewed

Ja

ÖFOS 2012

502016 KMU-Forschung

Schlagwörter

ASJC Scopus Sachgebiete

Strategy and Management, Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/envisioning-consumers(a9bde1a4-34e3-4fa4-a1d6-4f90d5f8ee87).html