Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases

Autor(en)

Georgios Halkias, Sofia Kousi

Organisation(en)

Institut für Marketing und International Business

Externe Organisation(en)

Athens University of Economics and Business

Publikationsdatum

2020

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/having-and-doing-selfexpression-asymmetries-drive-happiness-across-experiential-and-material-purchases(9ef8b93f-c379-4afd-b186-6607fe966a51).html