An open model for researching the role of culture in online self-disclosure

Autor(en)

Christine Bauer, Katharina Sophie Schmid, Christine Strauss

Abstrakt

The analysis of consumers’ personal information (PI) is a significant source to learn about consumers. In online settings, many consumers disclose PI abundantly – this is particularly true for information provided on social network services. Still, people manage the privacy level they want to maintain by disclosing by disclosing PI accordingly. In addition, studies have shown that consumers’ online self-disclosure (OSD) differs across cultures. Therefore, intelligent systems should consider cultural issues when collecting, processing, storing or protecting data from consumers. However, existing studies typically rely on a comparison of two cultures, providing valuable insights but not drawing a comprehensive picture. We introduce an open research model for cultural OSD research, based on the privacy calculus theory. Our open research model incorporates six cultural dimensions, six predictors, and 24 structured propositions. It represents a comprehensive approach that provides a basis to explain possible cultural OSD phenomena in a systematic way.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Johannes Kepler Universität Linz

Seiten

3637-3646

Anzahl der Seiten

10

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 502019 Marketing, 502052 Betriebswirtschaftslehre

ASJC Scopus Sachgebiete

Allgemeiner Maschinenbau

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/958d0a3c-b904-439a-a50e-f8c905d9a298