The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter
- Autor(en)
- Adamantios Diamantopoulos, Michaela Matarazzo, Anastasiya Petrychenko
- Organisation(en)
- Institut für Marketing und International Business
- Publikationsdatum
- 01-2021
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre, 502019 Marketing
- Schlagwörter
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/the-pricing-footprint-of-country-image-insights-from-the-price-sensitivity-meter(8d0817ea-3876-47e2-baa6-c0283f6c9315).html