User's Ethical Perceptions of Social Media Research: Conceptualisation and Measurement

Autor(en)

Nina Michaelidou, Milena Micevski, John Cadogan

Abstrakt

The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.

Organisation(en)

Institut für Marketing und International Business

Externe Organisation(en)

Loughborough University

Journal

Journal of Business Research

Band

124

Seiten

684-694

Anzahl der Seiten

11

ISSN

0148-2963

DOI

https://doi.org/10.1016/j.jbusres.2020.03.005

Publikationsdatum

2020

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502020 Marktforschung

Schlagwörter

ASJC Scopus Sachgebiete

Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/84be2ce9-ead6-443b-b2e0-a82da7b6d725