The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets

Autor(en)

Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

University of Leeds

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/the-globallocal-product-attribute-decomposing-and-predicting-attribute-weight-and-preference-in-developed-and-emerging-markets(81503afa-8475-4989-9f05-0ca3495a323b).html