Are you Watching Me? The Ethics of Social Media Research
- Autor(en)
- Nina Michaelidou, Milena Micevski
- Abstrakt
Consumer information, collected on social media, is nowadays increasingly used by companies for commercial and advertising purposes, and to generally meet strategic objectives. With the use of tracking devices and other technologies, which analyze information shared by consumers on social media, organizations can customize communication and advertising content in an attempt to increase the effectiveness of their strategies. However, such practices have raised ethical concerns, particularly when data is collected unobtrusively. Current literature points to the importance of scholarly attention on the ethical welfare of social media users, however this issue has been mostly overlooked in the online marketing research ethics domain. To this end, this study conceptualizes and measures consumers’ ethical perceptions of social media research focusing on developing and validating
a measurement instrument with significant theoretical, methodological and practical contributions.- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Loughborough University
- Publikationsdatum
- 2016
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/are-you-watching-me-the-ethics-of-social-media-research(7fee63f1-4f3b-4f47-83f9-ec8943729bff).html