The OCEAN-model for location based services
- Autor(en)
- Andreas Mladenow, Niina Maarit Novak, Christine Strauss
- Abstrakt
This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Technische Universität Wien
- Band
- Part F133807
- Seiten
- 206-209
- Anzahl der Seiten
- 4
- DOI
- https://doi.org/10.1145/3151848.3151883
- Publikationsdatum
- 12-2017
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre, 505002 Datenschutz, 502050 Wirtschaftsinformatik, 502007 E-Commerce
- Schlagwörter
- ASJC Scopus Sachgebiete
- Software, Human-computer interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/7c3b4b7e-da64-4277-90f8-cd987d7ff638