Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects

Autor(en)

Udo Wagner, Lutz Hildebrandt

Abstrakt

The pbulication of issue 4/40 (2018) marks 40 years of the journal Marketing ZFP-JRM. This paper deals with the developoment of this journal during these 40 years. The authors distinguish between four phases- 1979-1988, 1989-2004, 2005-2010, and since 2011- because of different prevailing academic contexts. These contexts not only influenced the progression of the journal, but had an impact on the whole field of academic marketing in German-speaking countries. The strategic objectives and the successes of this journal are presented for each of these periods. As it turns out, Marketing ZFP-JRM has been accepted by the scientific community because the journal could adapt successfully to new environmental conditons. A great number of scientific careers were supported by publications in this journal. For these reasons, we are optimistic about its future.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Humboldt-Universität zu Berlin

Journal

Marketing ZFP - Journal of Research and Management

Band

40

Seiten

5-16

Anzahl der Seiten

12

ISSN

0344-1369

DOI

https://doi.org/10.15358/0344-1369-2018-4-5

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

ASJC Scopus Sachgebiete

Social Psychology, Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/6aa354f5-969b-43ac-96a7-4850ad0a72f1