Amodal, sensory information on product packages: Effects for different categories of packaged food products

Autor(en)

Elisabeth Steiner, Udo Wagner

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2017

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/amodal-sensory-information-on-product-packages-effects-for-different-categories-of-packaged-food-products(624504ce-8262-44fd-bb59-a6176e1e0628).html