Breaking Barriers: Addressing Women's Ignored Needs

Autor(en)

Maxime Lena Häcker, Katharina Auer-Zotlöterer

Abstrakt

Our research investigates the needs leading women to opt-out of aviation careers. Conducting problem-centered in-depth interviews with airline employees we identified primary and secondary barriers. Linking them in a systematic analysis to Maslow's Theory of Human Motivation, we find that social needs—relating to family life, motherhood, and partnership dynamics—are most central in motivating women to avoid a career as a pilot, which is primarily adapted to a male life course and everyday reality.

Organisation(en)

Institut für Marketing und International Business

Publikationsdatum

2025

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/3e90db82-a925-4636-8a5d-bc8db1a7ca0e