Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units

Autor(en)

Christoph Fuchs, Philipp Barthel, Ina Herberg, Matthias Berger, Thomas Hess

Abstrakt

Confronted with the imperatives of an increasingly digital world,
organizations are challenged to maintain the exploitation of existing revenue
sources while simultaneously exploring novel paths for a digital future. One
option to manage this organizational ambidexterity and to foster innovation
activities within the companies is to implement digital units. However, although
the introduction of digital units has increasingly become common practice for
organizations, a high uncertainty about the nature of such units remains.
Therefore, we develop a taxonomy to characterize digital units by building on
pertinent literature in the fields of digital transformation, organizational
ambidexterity, and organizational design. In combination with employing a
qualitative-empirical research approach, we contribute to existing literature by
offering an initial characterization of digital units and a first empirical application
of our taxonomy. We also provide descriptive findings on digital units in practice
and offer insights for companies that consider to implement such specific units.

Organisation(en)

Externe Organisation(en)

Ludwig-Maximilians-Universität München

Seiten

632-646

Anzahl der Seiten

15

Publikationsdatum

2019

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/3a8b338a-7e19-4f73-94cd-1b493c9ac832