Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

Autor(en)

Nathaniel Boso, Vicky M. Story, John Cadogan, Jonathan Annan, Selma Kadić-Maglajlić, Milena Micevski

Abstrakt

This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

University of Leeds, Loughborough University, University of Sarajevo, Kwame Nkrumah University of Science and Technology

Journal

Journal of Business Research

Band

69

Seiten

5040-5045

Anzahl der Seiten

6

ISSN

0148-2963

DOI

https://doi.org/10.1016/j.jbusres.2016.04.077

Publikationsdatum

11-2016

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

ASJC Scopus Sachgebiete

Marketing

Sustainable Development Goals

SDG 9 – Industrie, Innovation und Infrastruktur

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/3917f83e-5083-43ff-86a0-21629a2f17ab