Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions

Autor(en)

Ilona Szöcs, Maria Gabriela Montanari

Organisation(en)

Institut für Marketing und International Business

Publikationsdatum

2023

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/brands-irresponsible-business-practices-and-consumers-multiple-price-perceptions(31a86969-0cd6-4f99-bce2-10579f6f7fcc).html