Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

Autor(en)

Michaela Matarazzo, Adamantios Diamantopoulos, Mariel Maack

Organisation(en)

Institut für Marketing und International Business

Publikationsdatum

01-2022

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502019 Marketing

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/does-consumer-xenocentrism-have-a-dark-side-its-impact-on-compulsive-buying-and-brand-addiction(2e21a897-ecab-4fc4-8efc-d6687c505df0).html