Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't

Autor(en)

Vasileios Davvetas, Adamantios Diamantopoulos, Ghasem Zaefarian, Christina Sichtmann

Abstrakt

Structural Equations Modeling (SEM) has enjoyed increased popularity as an analytical method among Industrial Marketing Management (IMM) authors over the last years. Despite such popularity, many authors fail to understand the basic principles of the method and reviewers are frequently confronted with manuscripts suffering from erroneous applications, insufficient reporting and questionable interpretation of SEM-based findings. Addressing this issue, the present article presents – in non-technical language – the most basic concepts related to SEM, resolves common misconceptions about the method's application and provides hands-on advice to IMM authors and reviewers dealing with SEM-based manuscripts. Structured along ten fundamental questions, the article covers issues related to (1) latent variables and their scaling, (2) types of parameters in SEM, (3) unstandardized and standardized estimates, (4) model identification, (5) model constraints, (6) model fit, (7) independence and saturated models, (8) modification indices, (9) nested models, and (10) equivalent models. After illustrating these concepts with the use of examples, the article concludes with a list of guidelines addressed both to IMM authors crafting manuscripts using SEM and the peers reviewing them.

Organisation(en)

Institut für Marketing und International Business

Externe Organisation(en)

University of Leeds

Journal

Industrial Marketing Management

Band

90

Seiten

252-263

Anzahl der Seiten

12

ISSN

0019-8501

DOI

https://doi.org/10.1016/j.indmarman.2020.07.016

Publikationsdatum

08-2020

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502019 Marketing

Schlagwörter

ASJC Scopus Sachgebiete

Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/13e7fcc8-c560-44c9-93b1-22537a79898d