Consumer Xenocentrism and Well-Being

Autor(en)

Adamantios Diamantopoulos, Michaela Matarazzo, Mona Mrad, Mariel Maack

Abstrakt

Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification, self-concept, and reference group theories, they develop a competitive mediation model and test it on samples of Italian (N = 456) and Peruvian (N = 203) consumers. The results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. These findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being, and have important practical implications for both foreign and domestic producers.

Organisation(en)

Institut für Marketing und International Business

Externe Organisation(en)

Università degli Studi „Guglielmo Marconi“, American University of Sharjah

Journal

Journal of International Marketing

ISSN

1069-031X

DOI

https://doi.org/10.1177/1069031X241264992

Publikationsdatum

2024

Peer-reviewed

Ja

ÖFOS 2012

501021 Sozialpsychologie, 502052 Betriebswirtschaftslehre, 502019 Marketing

Schlagwörter

ASJC Scopus Sachgebiete

Marketing, Business and International Management

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/11c9b6c9-89bd-41fb-8152-d6c7f5a84bae