Servitization
- Autor(en)
- Natalia Kryvinska, Sebastian Kaczor, Christine Strauss, Michal Greguš
- Abstrakt
The concept of servitization is driven by general business environment aspects like decreasing profit margins and revenues in manufacturing and equally internal drivers concerning financial, strategic and marketing aspects emerged. Consequently, higher margins on services tempt financial consideration, whilst the competitive advantage due to differentiation drives strategic aspects. Also marketing issues are tackled since servitization pushes sales and tightens customer
relationships. In fact, it is necessary to be aware that although servitization exclusively deals with services, its origin and motivation arises from the manufacturing industry, since services are augmented elements of the tangible products offer- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Universität Wien, Komenius Universität
- Publikationsdatum
- 2015
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502050 Wirtschaftsinformatik, 502052 Betriebswirtschaftslehre
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/servitization(0f06accd-fb80-472e-b35a-ca35162ddae5).html