Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context
- Autor(en)
- Ana D. Domuța, Christine Strauss
- Organisation(en)
- Institut für Marketing und International Business
- Publikationsdatum
- 12-2023
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502007 E-Commerce, 502050 Wirtschaftsinformatik, 502019 Marketing
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/80dc70d2-28cd-49cc-825a-7a19124356aa