Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions

Autor(en)

Vasileios Davvetas, Georgios Halkias, Adamantios Diamantopoulos

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2015

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/perceived-brand-globalnesslocalness-versus-country-stereotypes-as-drivers-of-brand-purchase-intentions(03065e44-f521-423b-9424-8ee4f3afb199).html