aktuelle Publikationen (ab 2015)
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2021
Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. in E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (S. 586-595). ACM. https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. in Proceedings of the 50th Annual Conference of the European Marketing Academy Artikel 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. in E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (S. 434-442). ACM. https://doi.org/10.1145/3487664.3487724
2020
Halkias, G., & Diamantopoulos, A. (2020). Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing, 37(4), 714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2020). Machine Learning as a Service: Challenges in Research and Applications. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), Proceedings of the 22nd International Conference on Information Integration and Web-based Applications& Services (iiWAS2020): Nov. 30 -Dec. 2. 2020 Chiang Mai, Thailand (S. 396-406). ACM. https://doi.org/10.1145/3428757.3429152
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile payment: Classic approaches to promote consumer adoption. ACM International Conference Proceedings Series, 84-93. https://doi.org/10.1145/3428690.3429182
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Hrsg.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (S. 476-480). ACM. https://doi.org/10.1145/3428757.3429151
Poecze, F., & Strauss, C. (2020). Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization. Information, 11(11), 1-16. Artikel 515. https://doi.org/10.3390/info11110515
Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. in Proceedings of the Global Marketing Conference at Seoul (Band November 2020, S. 473-484) https://doi.org/10.15444/GMC2020.04.07.01
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: CDVE 2020 (Band 12341, S. 249-259). Springer. Vorzeitige Online-Publikation. https://doi.org/10.1007/978-3-030-60816-3_28
Fuchs, C., de Jong, M. G., & Schreier, M. (2020). Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science, 66(10), 4820-4842. https://doi.org/10.1287/mnsc.2019.3397
Garaus, M., & Halkias, G. (2020). One Color Fits All: Product Category Color Norms and (A)typical Package Colors. Review of Managerial Science, 14(5), 1077–1099. https://doi.org/10.1007/s11846-018-0325-9
Davvetas, V., Diamantopoulos, A., Zaefarian, G., & Sichtmann, C. (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management, 90, 252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Michaelidou, N., Micevski, M., & Halkias, G. (2020). Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube? in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84704&Dominant%20Motives%20and%20Perceptual%20Drivers%20of%20Social
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I., & Zabkar, V. (2020). On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83474&On%20the%20Interplay%20of%20Brand%20Origin,%20Brand%20and%20Brand
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2020). One More Time: Does Country Image Influence Consumers' Willingness to Pay? in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84338&One%20More%20Time:%20Does%20Country%20Image%20Influence%20Consum
Sichtmann, C., & Bourdin, D. (2020). The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. in Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83948&The%20Relationship%20between%20Service%20Staff%20Accents%20and
Davvetas, V., Diamantopoulos, A., & Liu, L. (2020). Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo. Journal of International Marketing, 28(3), 40-63. https://doi.org/10.1177/1069031X20910112
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