aktuelle Publikationen (ab 2015)


2015


Mladenow, A., Bauer, C., Strauss, C., & Gregus, M. (2015). Collaboration and Locality in Crowdsourcing. in F. Xhafa, & L. Barolli (Hrsg.), Proc. of the 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015): 2 - 4 Sept. 2015, Taipei, Taiwan (S. 1-6). Artikel 7312040 IEEE Computer Society Press. https://doi.org/10.1109/INCoS.2015.74

Penzel, D., Kryvinska, N., Strauss, C., & Gregus, M. (2015). The future of cloud computing: A SWOT analysis and predictions of development. in I. Awan, M. Younas, & M. Mecella (Hrsg.), 2015 3RD INTERNATIONAL CONFERENCE ON FUTURE INTERNET OF THINGS AND CLOUD (FICLOUD) AND INTERNATIONAL CONFERENCE ON OPEN AND BIG (OBD) (S. 391-397). Artikel 7300844 IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.102

Plakoyiannaki, E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Beitrag in 3rd International Conference on Contemporary Marketing Issues, London, Großbritannien / Vereinigtes Königreich.

Fließ, S., Johnston, W., & Sichtmann, C. (2015). Business Buying Behavior. in M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (Hrsg.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (S. 171-226). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-12463-6_4

Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.

Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2015). A Critical Realist Approach for the study of Family Business International Partner Selection. Beitrag in 41st European International Business Academy conference, Rio de Janeiro, Brasilien.

Mladenow, A., & Strauss, C. (2015). Active Sourcing, Matching und Nachhaltigkeitskommunikation beim eRecruiting. in D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Hrsg.), INFORMATIK 2015: 45. Jahrestagung der Gesellschaft für Informatik, 28. September – 2. Oktober 2015 in Cottbus (S. 483-494). Gesellschaft für Informatik e.V..

Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. in Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World

Mladenow, A., Novak, N. M., Strauss, C., & Greguš, M. (2015). Clouds and Interclouds in the Real Estate Sector. in M. Younas, I. Awan, & M. Mecella (Hrsg.), Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015 (S. 532-537). IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.105

Mladenow, A., Bauer, C., & Strauss, C. (2015). Collaborative Shopping with the Crowd. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: 12th International Conference, CDVE 2015, Mallorca, Spain, September 20–23, 2015, Proceedings (Band 9320, S. 162-169). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24132-6_19