aktuelle Publikationen (ab 2015)
Zeige Ergebnisse 401 - 420 von 477
2016
Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Beitrag in International Conference Information Systems 2016, Dublin, Irland.
Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. in Proceedings of the 7th European Marketing Academy Regional Conference
Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. in A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Hrsg.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (S. 166-176). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-49944-4_13
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Lim, S., van Osselaer, S. M. J., Fuchs, C., & Schreier, M. (2016). Made for You: The Effect of Consumer Identification on Consumer Preference. ACR North American Advances, 3(1), 13-17.
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (Hrsg.) (2016). Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings. Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI Lecture Notes in Computer Science Band 9847
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (2016). Mobile Web and Intelligent Information Systems: Preface. in Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (Band 9847). Springer International Publishing AG .
Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. in Proceedings of the Global Marketing Conference
Sichtmann, C., & Diamantopoulos, A. (2016). Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. Beitrag in Global Marketing Conference 2016, Hongkong, China.
Younas, M., Awan, I., Kryvinska, N., Strauss, C., & Van Thanh, D. (2016). Preface. in M. Younas, I. Awan, N. Kryvinska, C. Strauss, & V.-T. Do (Hrsg.), Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (1. Aufl., S. V-VI). Springer.
Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. in Proceedings of the 7th European Marketing Academy Regional Conference
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. in P. Hauptfeld-Göllner (Hrsg.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (S. 107-121). Leykam Buchverlag.
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. in Proceedings of the 44th Annual Conference of the Academy of Marketing Science
Stoshikj, M., Kryvinska, N., & Strauss, C. (2016). Service Systems and Service Innovation: two pillars of Service Science. Procedia Computer Science, 83, 212-220. https://doi.org/10.1016/j.procs.2016.04.118
Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 117 - 125). Facultas.
Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. in H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Hrsg.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (S. 395-411). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-39120-5_22
Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. in F. Ricciardi, & A. Harfouche (Hrsg.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Band 15, S. 285-302). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-28907-6_19
Zeige Ergebnisse 401 - 420 von 477